Saturday, 19 March 2016

Evaluation - Use of Technology

Hardware - Mac, camera, microphone, tripod, lights















Software - Final cut pro

Research - I did some research by watching lots of film openings/opening sequence, to get ideas on how much a opening should include and the opening that gave me the idea of the last scene in our opening is Resident Evil - Afterlife opening scene. I also looked at the making of Dexter to see what they used and the process of it, so that we can tried to take their idea and adapt it into our opening. The researches were put up into blogger to be shown as evidence for our research.

Planning -  I think that we that our planning was quite well put, even though we adjust the plot quite a few times, the storyboard came out as what we wanted. However it may didn't go exactly as planned, as there were some shot that I had to cut off as it didn't came out as we thought. The plan for the filming day went very well, because we had a storyboard which help us a lot in giving direction and to keep us on track. We were very productive and happy with the footage, and there were only little problem in filming.

Filming - We used a camera to film all of our footage, in some scene that the lighting is too dark, we had to used the flashlight on our phone to make it brighter, because we didn't have a proper light. Nearly all of the scene were took by using a tripod, as we don't wanted the camera to be shaky. The two scene that we took without using the tripod is the scene when the protagonist is putting on her slippers, and the blood dripping scene.

Post Production - During the editing process, I only used Final cut pro, The sound were mainly from YouTube which is then converted into mp3, the music were from sound cloud which is mostly license free.

Evaluation - Skill Development

Before After

Codes and Conventions - At the start of the project, I only knew a bit about the codes and conventions of a psychological and film noir thriller film, so I did some research about what to expect in a these type of films and what they had in common. Therefore we used dark lighting and silhouette to gives a dark atmosphere.Because it is a film opening, we did not want to give too much information away,

Planning and Organisation - I think our planning and organisation is quite well, it has improved a lot  as we planned the exact date for the filming day and booked the hotel. On the filming day, we worked together very effectively and used our time efficiently, we managed to to film all of the footage in about 7 hours, which was very impressive because we only booked the hotel for 1 night, we had to work fast.

Camera Work - We didn't think much about the shot that we wanted, the only idea we had is that we are going to focus on doing close-up shots that is inspired by Dexter, as close-up shot gives a feeling of tension and suspense. On the filming day, we tried to played with the camera angles and take lots of different shot and angle, the shot that I really liked is the shot that we accidentally took which is the panning shot from the shower to the protagonist, it came out unexpectedly well.

Visual Effects - I didn't use any visual effect, even though I have learnt to do some of it in class, I don't feel as confident to do it and we thought that our opening wouldn't need visual effects as much. Therefore I only adjust the colour, saturation and contrast in some of the scene, to make each footage similar in colour, as the lighting in each place that we film had different lighting, I had to adjust the colour, so that the story goes smoothly. The contrast were adjust intensity the shadows and to make to the footage more dark and gives it a thriller film vibes.

Editing - I only had little knowledge about editing at first, but throughout the process of editing, I improve a lot, because I used final cut pro it is easier for me to edit, as I find Premier Pro to be a lot more complicated and confusing. The scene are mostly quick and only showed little bits of the daily routine, jump cut were used as well in some of the longer scene to make it more interesting.  As I had to edit the sound when there is a jump cut as well I noticed that editing is something very precise and is not something you could roughly do, The part that I found to be the most difficult is the finding sound and editing it, because the sound had to be in-sync with the footage, I also spent lots of time in finding the sound that is suited with our shot, Eyes also helped me in finding those sound, which helped me a lot.

Creative Confidence - I think that we did really well in creative confidence, as we managed to follow the storyboard and the ideas that we came up together,Even though we changed the plot quite a fews time, we managed to get a final plot and making it happen.



Evaluation - Distribution



The film would be distributed as a real media text by focusing on the teenagers and young adults, as vampire themed movie and series are mostly liked by these range of ages, according to Twilight and The Vampire Diaries. The movie would be release around November to December, because it is the time that most teenager and young adults will have holiday. Also from the research, most of the big film that is attracted to our targeted audience is released on these date such as Twilight and Hunger games.


The movie will be distributed by a big distributor and lots of marketing will have to be made, by releasing a trailer 6 months to 1 year ahead  of the actual release date, over the time, a trailer 2 may come out and screenshots of the movie will be leaked on the internet. By doing this, it will keeps our targeted audience to be excited and looks forward to our movie. After it has been screen in the cinema, the DVD will be released 2 months later , and will be released online in Netflix. As we wanted to get profit from the DVD as much as possible this is why we release it on DVD first.
The movie would also be advertised on big billboards and online mostly on social media, the trailers will be shown in social media sites such as, Facebook, YouTube, Twitter, Instagram. To make the customers memorized the movie.

Evaluation - Audience

Our targeted audience are teenagers and young adults mostly girls (15 - 23 years old), the film may features, violence and sexuality, this is why the film might be rated 15+ , the story may be confusing for the younger teens as well, as it is a psychological thriller, it needed lots of thinking. As the protagonist is a vampire in a young adult form, trying to fit in the human society, it can be linked with teenagers and young adult life nowadays, where it is the time when they may struggles through changes and trying to adapt into society ,therefore it would be mostly attracted to these range of age.

We use YouGov to help identify our target audience by searching similar TV shows and films


The Vampire Diaries





Twilight 



From the result, both of the result are females.The similarities is that they seems to like to relax and watch movies and enjoy staying at home to play video games, doing things at home. They are bighearted and a telly addict.

Feedback from someone who fits our target audience.

Praew - "The music fits well with the atmosphere that the protagonist is in, it is mysterious and dark. However the diegetic sound of the surrounding is light and peaceful which makes me feels like the two elements is fighting for dominance."

George - "I really love the camera work, the contrast between closeups and other shots really make it interesting and encapturing. I really like how you used blood on her hands, and the blood draining away. The connection between luxury and wealth, sexuality, and murder, made it all very dark, and made me hooked, wanting to know what really happened to the girl."